{"id":1328,"date":"2025-01-27T01:28:21","date_gmt":"2025-01-27T00:28:21","guid":{"rendered":"https:\/\/desarrollo.guiods.com\/?p=1328"},"modified":"2025-05-07T16:20:26","modified_gmt":"2025-05-07T14:20:26","slug":"kimberly-clark-bienestar-2024","status":"publish","type":"post","link":"https:\/\/desarrollo.guiods.com\/en\/kimberly-clark-bienestar-2024\/","title":{"rendered":"Kimberly Clark: Wellness 2024"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\"><strong>Kimberly-Clark,<\/strong> leader in hygiene and wellness products, was looking for an <\/span><b>institutional video<\/b><span style=\"font-weight: 400;\"> that reflected its impact and commitment to <strong>Bolivia, Chile and Peru.<\/strong> The objective was to highlight its <strong>leadership in innovation, sustainability and social responsibility,<\/strong> communicating its intention to<strong> improve the lives of millions of people<\/strong> in the region.<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">The challenge consisted of developing an audiovisual product that would integrate the essence of Kimberly-Clark in three countries, while maintaining an <strong>balance between corporate identity and the local context of each market.<\/strong> In addition, the video had to convey the brand's values in a clear, attractive way and aligned with its strategic pillars.<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">From <strong>Guio<\/strong>we produce a <\/span><b>dynamic and visually stunning institutional video<\/b><span style=\"font-weight: 400;\">combining high quality images, <strong>animated graphics and an immersive narrative.<\/strong> The piece captured the essence of Kimberly-Clark in Bolivia, Chile and Peru, highlighting its positive impact on the community and its commitment to sustainability and innovation, thus consolidating its positioning in the region.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Kimberly-Clark, l\u00edder en productos de higiene y bienestar, buscaba un video institucional que reflejara su impacto y compromiso en Bolivia, Chile y Per\u00fa. El objetivo era resaltar su liderazgo en innovaci\u00f3n, sostenibilidad y responsabilidad social, comunicando su prop\u00f3sito de mejorar la vida de millones de personas en la regi\u00f3n. El desaf\u00edo consisti\u00f3 en desarrollar un&hellip;<\/p>","protected":false},"author":1,"featured_media":2254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"8","_seopress_titles_title":"","_seopress_titles_desc":"Explora el impacto regional de Kimberly-Clark en Bolivia, Chile y Per\u00fa con un video institucional que combina im\u00e1genes de alta calidad, animaciones y narrativa envolvente para resaltar su liderazgo en innovaci\u00f3n, sostenibilidad y responsabilidad social.","_seopress_robots_index":"","_crdt_document":"","content-type":"","footnotes":""},"categories":[8,7,13],"tags":[75,72,74,71,73,76],"class_list":["post-1328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-branding","category-proyectos","tag-bienestar","tag-bolivia","tag-chile","tag-kimberly-clark","tag-peru","tag-responsabilidad-social"],"acf":[],"_links":{"self":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/1328","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/comments?post=1328"}],"version-history":[{"count":13,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/1328\/revisions"}],"predecessor-version":[{"id":2949,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/1328\/revisions\/2949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media\/2254"}],"wp:attachment":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media?parent=1328"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/categories?post=1328"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/tags?post=1328"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}