{"id":2503,"date":"2025-04-28T15:00:12","date_gmt":"2025-04-28T13:00:12","guid":{"rendered":"https:\/\/desarrollo.guiods.com\/?p=2503"},"modified":"2025-05-07T20:20:41","modified_gmt":"2025-05-07T18:20:41","slug":"propuesta-de-campana-marketing-digital-coca-cola-femsa","status":"publish","type":"post","link":"https:\/\/desarrollo.guiods.com\/en\/propuesta-de-campana-marketing-digital-coca-cola-femsa\/","title":{"rendered":"Digital Marketing Campaign Proposal: Coca-Cola Femsa"},"content":{"rendered":"

In the framework of World Environment Day, Coca-Cola FEMSA<\/strong> developed a campaign proposal<\/strong> focused on reducing the use of plastics and promoting sustainable practices. In the face of an increasingly critical and demanding audience, the company sought to strengthen its corporate reputation,<\/strong> showing its concrete actions in sustainability, circular economy and environmental impact reduction, integrating individuals, communities and strategic allies under the same call: Actions that add up.<\/strong><\/span><\/h1>\n

From Guio<\/strong>we were invited to develop a strategic proposal of a digital marketing campaign for Coca-Cola FEMSA.<\/strong> The challenge was to structure an initiative that would make its environmental efforts visible, encourage the active participation of key audiences and prevent possible reputational crises in the face of external questioning. A creative, informative and effective proposal was required, aligned with the approach of sustainability of the company.<\/strong><\/span><\/h2>\n

We designed a campaign proposal<\/strong> We developed a phased approach that included static content, animated gifs, video capsules, contests and interactive initiatives. We integrated communication tools such as a landing page, newsletter, participation forms and a digital advertising strategy. In addition, we proposed a monitoring and response protocol for social networks with a preventive approach. The proposal succeeded in consolidating a coherent and dynamic narrative that positioned Coca-Cola FEMSA<\/strong> as an active and responsible actor in the face of environmental challenges.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"

En el marco del D\u00eda Mundial del Medio Ambiente, Coca-Cola FEMSA desarroll\u00f3 una propuesta de campa\u00f1a enfocada en la reducci\u00f3n del uso de pl\u00e1sticos y la promoci\u00f3n de pr\u00e1cticas sostenibles. Ante una audiencia cada vez m\u00e1s cr\u00edtica y exigente, la compa\u00f1\u00eda busc\u00f3 fortalecer su reputaci\u00f3n corporativa, mostrando sus acciones concretas en sostenibilidad, econom\u00eda circular y…<\/p>","protected":false},"author":2,"featured_media":2867,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"Guio present\u00f3 una propuesta de campa\u00f1a digital para Coca-Cola FEMSA en 2019, enfocada en sostenibilidad y participaci\u00f3n activa por el medio ambiente, con estrategia creativa y manejo digital integral.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"8","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Propuesta campa\u00f1a Coca-Cola FEMSA,Marketing digital medio ambiente,Campa\u00f1a D\u00eda Mundial del Medio Ambiente,Estrategia digital sostenibilidad,Coca-Cola FEMSA","content-type":"","footnotes":""},"categories":[8,13],"tags":[132,51,58,134,133],"class_list":["post-2503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audiovisual","category-proyectos","tag-coca-cola-femsa","tag-colombia","tag-guio","tag-marketing-digital","tag-propuesta-campana"],"acf":[],"_links":{"self":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/comments?post=2503"}],"version-history":[{"count":9,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2503\/revisions"}],"predecessor-version":[{"id":3031,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2503\/revisions\/3031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media\/2867"}],"wp:attachment":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media?parent=2503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/categories?post=2503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/tags?post=2503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}