{"id":2533,"date":"2025-04-28T17:05:13","date_gmt":"2025-04-28T15:05:13","guid":{"rendered":"https:\/\/desarrollo.guiods.com\/?p=2533"},"modified":"2025-05-07T23:39:59","modified_gmt":"2025-05-07T21:39:59","slug":"nextur-sonando-y-viajando","status":"publish","type":"post","link":"https:\/\/desarrollo.guiods.com\/en\/nextur-sonando-y-viajando\/","title":{"rendered":"Nextur: Dreaming and Traveling"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\"><strong>Nextur<\/strong> is a Colombian tourism company that promotes the exploration of the country from a familiar, accessible and responsible approach. With a cheerful, innovative spirit committed to local development, the brand has positioned itself as a reliable and close alternative for those seeking to discover the most incredible corners of the country. <strong>Colombia<\/strong>. Its communication seeks to connect emotions, experiences and values such as equality, well-being and respect for the environment.<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">In 2017, since <strong>Guio<\/strong> we took on the challenge of transforming the visual identity of the <strong>Nextur<\/strong> to align it with its purpose, values and projection as a national brand. It was essential to build a graphic language that would connect with its audiences and reflect the positive energy, dynamism and social focus of the organization.<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">That same year we carried out the process of <strong>rebranding<\/strong> and we created a complete corporate identity manual that included logo, isotype, chromatic range, typographies, usage guidelines, and graphic applications in stationery, cards, folders, ID cards, uniforms and digital signatures. The new visual system conveys closeness, joy and professionalism, strengthening the brand in the eyes of its internal and external audiences. The implementation of this identity has allowed <strong>Nextur<\/strong> communicate your proposition clearly and consistently across all channels.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Nextur es una empresa colombiana de turismo que promueve la exploraci\u00f3n del pa\u00eds desde un enfoque familiar, accesible y responsable. Con un esp\u00edritu alegre, innovador y comprometido con el desarrollo local, la marca se ha posicionado como una alternativa confiable y cercana para quienes buscan descubrir los rincones m\u00e1s incre\u00edbles de Colombia. Su comunicaci\u00f3n busca&hellip;<\/p>","protected":false},"author":2,"featured_media":3101,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"7","_seopress_titles_title":"","_seopress_titles_desc":"En 2017, Nextur renov\u00f3 su identidad visual con un rebranding estrat\u00e9gico desarrollado por Guio. El resultado fue una marca cercana, alegre y profesional, alineada con su prop\u00f3sito tur\u00edstico y social.","_seopress_robots_index":"","_crdt_document":"","content-type":"","footnotes":""},"categories":[7,13],"tags":[],"class_list":["post-2533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-proyectos"],"acf":[],"_links":{"self":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/comments?post=2533"}],"version-history":[{"count":5,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2533\/revisions"}],"predecessor-version":[{"id":3077,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2533\/revisions\/3077"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media\/3101"}],"wp:attachment":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media?parent=2533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/categories?post=2533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/tags?post=2533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}