{"id":2539,"date":"2025-04-28T17:07:25","date_gmt":"2025-04-28T15:07:25","guid":{"rendered":"https:\/\/desarrollo.guiods.com\/?p=2539"},"modified":"2025-05-07T22:30:59","modified_gmt":"2025-05-07T20:30:59","slug":"cafe-origen-dorado-colombian-coffee","status":"publish","type":"post","link":"https:\/\/desarrollo.guiods.com\/en\/cafe-origen-dorado-colombian-coffee\/","title":{"rendered":"Caf\u00e9 Origen Dorado: Colombian Coffee"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\"><strong>Caf\u00e9 Origen Dorado<\/strong> is a Colombian brand that represents the best of origin coffee: quality, traceability, tradition and commitment to the territory. From its cultivation in coffee growing regions such as <strong>Huila, Nari\u00f1o, Tolima, Quind\u00edo and Magdalena,<\/strong> to its processing plant and distribution channels, the brand seeks to position itself as a symbol of excellence, authenticity and sustainability in the national and international market.<\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">Guio led the creation of a solid and differentiating visual identity for <strong>Caf\u00e9 Origen Dorado in 2022.<\/strong> The challenge was to build a brand system that communicated the values of origin coffee -authenticity, quality, sustainability-, projecting trust in all channels and brand contact points.<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">A new <strong>branding<\/strong> The project included a complete corporate identity manual that included logo, typographic system, chromatic palette, visual uses, background applications, and guidelines for coherent communication. In addition, corporate pieces such as cards, letterheads, envelopes, digital signatures and other graphic collaterals were designed. The <strong>visual identity,<\/strong> with a palette that combines gold, deep green and magenta, evokes elegance, territory and tradition. This graphic system positioned <strong>Golden Origin<\/strong> as a premium brand with a clear sense of place and purpose.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Caf\u00e9 Origen Dorado es una marca colombiana que representa lo mejor del caf\u00e9 de origen: calidad, trazabilidad, tradici\u00f3n y compromiso con el territorio. Desde su cultivo en regiones cafeteras como Huila, Nari\u00f1o, Tolima, Quind\u00edo y Magdalena, hasta su planta procesadora y canales de distribuci\u00f3n, la marca busca posicionarse como s\u00edmbolo de excelencia, autenticidad y sostenibilidad&hellip;<\/p>","protected":false},"author":2,"featured_media":3015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"7","_seopress_titles_title":"","_seopress_titles_desc":"En 2022, Guio desarroll\u00f3 el branding y manual de identidad de Caf\u00e9 Origen Dorado, una marca de caf\u00e9 premium colombiano que refleja su compromiso con el territorio, la calidad y la tradici\u00f3n.","_seopress_robots_index":"","_crdt_document":"","content-type":"","footnotes":""},"categories":[7,13],"tags":[],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-proyectos"],"acf":[],"_links":{"self":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/comments?post=2539"}],"version-history":[{"count":6,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2539\/revisions"}],"predecessor-version":[{"id":3084,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2539\/revisions\/3084"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media\/3015"}],"wp:attachment":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media?parent=2539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/categories?post=2539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/tags?post=2539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}