{"id":2708,"date":"2025-05-05T23:25:06","date_gmt":"2025-05-05T21:25:06","guid":{"rendered":"https:\/\/desarrollo.guiods.com\/?p=2708"},"modified":"2025-05-07T21:07:25","modified_gmt":"2025-05-07T19:07:25","slug":"merchandise-asofiduciarias","status":"publish","type":"post","link":"https:\/\/desarrollo.guiods.com\/en\/merchandise-asofiduciarias\/","title":{"rendered":"Merchandise Asofiduciarias"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\"><strong>Asofiduciarias<\/strong>the trade association representing the fiduciary industry in <strong>Colombia<\/strong>sought to strengthen its institutional identity through promotional and everyday materials that would reflect its seriousness, professionalism and closeness to its public. This material had to be coherent with its corporate image and useful in the spaces of <strong>relationship building, training and institutional presence.<\/strong><\/span><\/h1>\n<h2><span style=\"font-weight: 400;\">The challenge was <strong>conceptualize and produce<\/strong> a line of merchandising that faithfully represented the values of <strong>Asofiduciarias<\/strong>The design of the new design, maintaining a clean, sober and professional aesthetic, without losing proximity or functionality. The objective was to create useful pieces that would strengthen the <strong>professional position<\/strong> and generate a sense of belonging among allies and collaborators.<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\"><strong>Guio<\/strong> designed and developed a set of promotional items that included notebooks, thermoses, pens, and customized packaging with <strong>graphic identity<\/strong> aligned to the brand <strong>Asofiduciarias<\/strong>. Through quality materials, a coherent visual line and efficient production processes, we were able to deliver a functional, aesthetic and representative merchandising kit. These pieces reinforced institutional visibility at events, training sessions and corporate spaces.<\/span><\/h3>","protected":false},"excerpt":{"rendered":"<p>Asofiduciarias, la entidad gremial que representa el sector fiduciario en Colombia, buscaba fortalecer su identidad institucional a trav\u00e9s de materiales promocionales y de uso cotidiano que reflejaran su seriedad, profesionalismo y cercan\u00eda con sus p\u00fablicos. Este material deb\u00eda ser coherente con su imagen corporativa y \u00fatil para espacios de relacionamiento, formaci\u00f3n y presencia institucional. El&hellip;<\/p>","protected":false},"author":2,"featured_media":2712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_robots_primary_cat":"11","_seopress_titles_title":"","_seopress_titles_desc":"Guio desarroll\u00f3 una l\u00ednea de merchandising institucional para Asofiduciarias en 2022, fortaleciendo su identidad gremial con productos \u00fatiles, funcionales y visualmente alineados con su marca.","_seopress_robots_index":"","_crdt_document":"","content-type":"","footnotes":""},"categories":[7,11,13],"tags":[],"class_list":["post-2708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding","category-producto","category-proyectos"],"acf":[],"_links":{"self":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/comments?post=2708"}],"version-history":[{"count":4,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2708\/revisions"}],"predecessor-version":[{"id":3058,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/posts\/2708\/revisions\/3058"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media\/2712"}],"wp:attachment":[{"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/media?parent=2708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/categories?post=2708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/desarrollo.guiods.com\/en\/wp-json\/wp\/v2\/tags?post=2708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}