Campus Expedition of the Universidad del Rosario, was the event created for students in 10th and 11th grades to experience a authentic university day and as a letter of introduction to the university and what it offers.. Through guided experiences, participants explored the academic programs, toured the facilities, interacted with faculty and students, and experienced firsthand what it means to be a part of the Rosarista community.

The challenge was to design an experience that would connect emotionally and academically with over 2,000 students of schools, encouraging their interest in the programs offered and transmitting the university spirit in a memorable way.

From GuioWe take care of the ephemeral architecture, BTL experiences, logistics, production and execution of the event. We design a interactive and multisensory tour which turned the campus into a dynamic space, aligned with the university's identity. The planning and strategic deployment of resources allowed for a smooth, stimulating and participatory day, achieving a high level of attendance and satisfaction among students and faculty.