In the framework of World Environment Day, Coca-Cola FEMSA developed a campaign proposal focused on reducing the use of plastics and promoting sustainable practices. In the face of an increasingly critical and demanding audience, the company sought to strengthen its corporate reputation, showing its concrete actions in sustainability, circular economy and environmental impact reduction, integrating individuals, communities and strategic allies under the same call: Actions that add up.

From Guiowe were invited to develop a strategic proposal of a digital marketing campaign for Coca-Cola FEMSA. The challenge was to structure an initiative that would make its environmental efforts visible, encourage the active participation of key audiences and prevent possible reputational crises in the face of external questioning. A creative, informative and effective proposal was required, aligned with the approach of sustainability of the company.

We designed a campaign proposal We developed a phased approach that included static content, animated gifs, video capsules, contests and interactive initiatives. We integrated communication tools such as a landing page, newsletter, participation forms and a digital advertising strategy. In addition, we proposed a monitoring and response protocol for social networks with a preventive approach. The proposal succeeded in consolidating a coherent and dynamic narrative that positioned Coca-Cola FEMSA as an active and responsible actor in the face of environmental challenges.