Asofiduciarias 2022: a trade union brand that transcends from design
Asofiduciariasthe trade association representing the fiduciary industry in Colombiasought to strengthen its institutional identity through promotional and everyday materials that would reflect its seriousness, professionalism and closeness to its public. This material had to be coherent with its corporate image and useful in the spaces of relationship building, training and institutional presence.
The challenge was conceptualize and produce a line of merchandising that faithfully represented the values of AsofiduciariasThe design of the new design, maintaining a clean, sober and professional aesthetic, without losing proximity or functionality. The objective was to create useful pieces that would strengthen the professional position and generate a sense of belonging among allies and collaborators.
Guio designed and developed a set of promotional items that included notebooks, thermoses, pens, and customized packaging with graphic identity aligned to the brand Asofiduciarias. Through quality materials, a coherent visual line and efficient production processes, we were able to deliver a functional, aesthetic and representative merchandising kit. These pieces reinforced institutional visibility at events, training sessions and corporate spaces.
Guio was responsible for the design and production of Asofiduciarias' institutional merchandising line in 2022, contributing creativity, brand strategy and quality in execution. The result was a collection that enhanced the presence of the trade association with coherence and professionalism.
Customer
Asofiduciarias
Year
2024
Asofiduciarias 2022: a trade union brand that transcends from design
Asofiduciariasthe trade association representing the fiduciary industry in Colombiasought to strengthen its institutional identity through promotional and everyday materials that would reflect its seriousness, professionalism and closeness to its public. This material had to be coherent with its corporate image and useful in the spaces of relationship building, training and institutional presence.
The challenge was conceptualize and produce a line of merchandising that faithfully represented the values of AsofiduciariasThe design of the new design, maintaining a clean, sober and professional aesthetic, without losing proximity or functionality. The objective was to create useful pieces that would strengthen the professional position and generate a sense of belonging among allies and collaborators.
Guio designed and developed a set of promotional items that included notebooks, thermoses, pens, and customized packaging with graphic identity aligned to the brand Asofiduciarias. Through quality materials, a coherent visual line and efficient production processes, we were able to deliver a functional, aesthetic and representative merchandising kit. These pieces reinforced institutional visibility at events, training sessions and corporate spaces.
Guio was responsible for the design and production of Asofiduciarias' institutional merchandising line in 2022, contributing creativity, brand strategy and quality in execution. The result was a collection that enhanced the presence of the trade association with coherence and professionalism.
