A visual approach to highlight sustainability
Within the framework of the Acodal Congress 2022The event is the flagship event of the public services, ICT and sustainability sector in Colombia, Veolia stood out as one of the leading brands thanks to its integrated approach to water, waste and energy management. The company sought to represent its commitment to sustainability through a strong visual presence consistent with its values.
The challenge was to design and produce a booth that effectively communicated the environmental solutions from Veoliaintegrating elements of innovation, sustainability and technology in a highly competitive environment within the exhibition pavilion.
From GuioWe developed an ephemeral architecture proposal that integrated resources such as a vertical garden, LED border materials to highlight the thematic axes, digital interaction zones and rest areas, all aligned with the pillars of the brand. The design of the stand allowed us to communicate in a clear and attractive way the main lines of action of Veoliamaximizing interaction with attendees and reinforcing its positioning as a leader in environmental solutions.
Thanks to strategic execution and a striking design, Veolia's stand became a benchmark at the Andesco 2022 Congress. With an innovative staging, the brand achieved visibility, connection with the public and a visual representation aligned with its purpose of sustainable transformation.
Customer
Veolia
Year
2022
Figures
A visual approach to highlight sustainability
Within the framework of the Acodal Congress 2022The event is the flagship event of the public services, ICT and sustainability sector in Colombia, Veolia stood out as one of the leading brands thanks to its integrated approach to water, waste and energy management. The company sought to represent its commitment to sustainability through a strong visual presence consistent with its values.
The challenge was to design and produce a booth that effectively communicated the environmental solutions from Veoliaintegrating elements of innovation, sustainability and technology in a highly competitive environment within the exhibition pavilion.
From GuioWe developed an ephemeral architecture proposal that integrated resources such as a vertical garden, LED border materials to highlight the thematic axes, digital interaction zones and rest areas, all aligned with the pillars of the brand. The design of the stand allowed us to communicate in a clear and attractive way the main lines of action of Veoliamaximizing interaction with attendees and reinforcing its positioning as a leader in environmental solutions.
Thanks to strategic execution and a striking design, Veolia's stand became a benchmark at the Andesco 2022 Congress. With an innovative staging, the brand achieved visibility, connection with the public and a visual representation aligned with its purpose of sustainable transformation.
