Andicom in 2024 was consolidated as the main business and technology congress in Latin America, convening more than 6,600 leaders of the ICT ecosystem at Cartagena de Indias. With the participation of representatives of government, private sector, academia and international experts, the event addressed key issues such as artificial intelligence, 5G connectivity, blockchain, smart cities, robotics and the main challenges in technology policy and regulation. Andicom is the meeting point where trends are defined, strategic alliances are strengthened and technological investment opportunities are promoted for the growth of the region.

Organizing an event of the magnitude of Andicom requires the creation of an environment that reflects innovation, dynamism and vision, in addition to ensuring memorable experiences for an audience specialized in technology and business. The challenge implied designing spaces, logistics and high-impact strategies that would maintain the level of excellence and consolidate Andicom as the the main ICT benchmark in Latin America.

From Guiowe are leading the planning, production, ephemeral architecture, branding, commercial sample y experiences of the event. We created innovative and functional spaces that facilitated interaction between exhibitors and attendees, strengthened the visual identity of the congress and optimized the overall logistics to ensure a flawless execution. Thanks to this strategic work, Andicom 2024 The event was able to maximize networking, amplify its regional reach and elevate the experience of all participants.