AXA Colpatriawas a project that proposed the creation of a comprehensive event to reflect the value of the work as an engine to conquer new horizons. The proposal focused on a immersive experience that evoked the analogy of space travel, highlighting how the joint effort drives the organization to reach goals beyond the known. The concept of the event was based on the idea that it is thanks to the collaborative work can discover and conquer new territories, leading its employees and customers to transcend the limits of the planet.

The challenge for Guio consisted of design and hold an event that would combine tangible and digital spaceseach attendee undertook a project of symbolic journey into space. The proposal had to integrate stimuli that would allow the participants to connect emotionally with the concept of exploring the unknown, enhancing their competencies and discovering innovative solutions.

From GuioWe proposed an immersive event with impressive scenographies and sensory experiences that immersed the attendees in a spatial environment. The ephemeral architecture and the interactive spaces were designed to symbolize the take-off to new horizons, making the employees live a unique journey. The proposed experiences not only captured the essence of the company's message of AXA Colpatria, but also motivated participants to recognize themselves as drivers of great achievements. The event strengthened the sense of belonging and commitment to organizational objectives, consolidating the vision of collective growth.