The Private Equity and Entrepreneurial Capital Congress - Colcapital is one of the most important events in the world.investment system in Colombia, bringing together investors, entrepreneurs and leaders from the public and private sectors. The congress is focused on promoting investment in emerging companies and to consolidate the country as a key destination for the private equity and entrepreneurship. In addition, this event facilitates the exchange of ideas, the creation of alliances and the identification of new investment opportunities.

The challenge consisted in designing an event that reflected the relevance and dynamism of the private equity and entrepreneurial ecosystem. With a diverse audience and a focus on connection generation among participants, it was essential to create an environment that facilitated both interactions and learning about investment trends and opportunities.

From Guiowe take care of the organization, production, architecture, logistics and the implementation of our platform Connectify for the event. Thanks to these solutions, we ensured a seamless experience, both face-to-face and virtual. The architecture and design of the spaces were carefully planned to maximize interaction among attendees, create networking areas and enhance the presentations. The implementation of Connectify allowed the customer to have full control over the metrics and interaction during the event. The result was a successful congress that consolidated its position as the key event in the field of private equity and entrepreneurship in Colombia.