Kimberly-Clark, leader in hygiene and wellness products, was looking for an institutional video that reflected its impact and commitment to Bolivia, Chile and Peru. The objective was to highlight its leadership in innovation, sustainability and social responsibility, communicating its intention to improve the lives of millions of people in the region.

The challenge consisted of developing an audiovisual product that would integrate the essence of Kimberly-Clark in three countries, while maintaining an balance between corporate identity and the local context of each market. In addition, the video had to convey the brand's values in a clear, attractive way and aligned with its strategic pillars.

From Guiowe produce a dynamic and visually stunning institutional videocombining high quality images, animated graphics and an immersive narrative. The piece captured the essence of Kimberly-Clark in Bolivia, Chile and Peru, highlighting its positive impact on the community and its commitment to sustainability and innovation, thus consolidating its positioning in the region.