Nextur is a Colombian tourism company that promotes the exploration of the country from a familiar, accessible and responsible approach. With a cheerful, innovative spirit committed to local development, the brand has positioned itself as a reliable and close alternative for those seeking to discover the most incredible corners of the country. Colombia. Its communication seeks to connect emotions, experiences and values such as equality, well-being and respect for the environment.

In 2017, since Guio we took on the challenge of transforming the visual identity of the Nextur to align it with its purpose, values and projection as a national brand. It was essential to build a graphic language that would connect with its audiences and reflect the positive energy, dynamism and social focus of the organization.

That same year we carried out the process of rebranding and we created a complete corporate identity manual that included logo, isotype, chromatic range, typographies, usage guidelines, and graphic applications in stationery, cards, folders, ID cards, uniforms and digital signatures. The new visual system conveys closeness, joy and professionalism, strengthening the brand in the eyes of its internal and external audiences. The implementation of this identity has allowed Nextur communicate your proposition clearly and consistently across all channels.